Stay Curious. Stay Connected.
MailNewsletters♡Donate Now
Sign up
*Password must be at least 8 characters and contain one uppercase letter, one lowercase letter, one number and one symbol.
Already have an account?
By submitting, you consent that you are at least 18 years of age and to receive information about MPR's or APMG entities' programs and offerings. The personally identifying information you provide will not be sold, shared, or used for purposes other than to communicate with you about MPR, APMG entities, and its sponsors. You may opt-out at any time clicking the unsubscribe link at the bottom of any email communication. View our Privacy Policy.
Sign in to your profile
Forgot Password?
New to MPR News?
Welcome back
to news
for you
Reset Password

Enter the username on file and we'll send you a code to reset your password.

Still require assistance or not sure what your User Name is?
Welcome back
to news
for you
Email Verification

A verification code has been emailed to

Still awaiting the code?

Dissecting the power of celebrity product endorsements

Go Deeper.

Create an account or log in to save stories.

Log inCreate a free Account

Like this?

Thanks for liking this story! We have added it to a list of your favorite stories.

Show me!

Have you ever bought a product because it was endorsed by a celebrity?

In 2000, Katie Couric campaigned on the Today Show to raise awareness of colorectal cancer. And a study proved that her campaign worked. Humans are hardwired to be attracted by celebrity advice. Even when the advice, like much of that on the Dr. Oz show, is bad advice.

MPR News host Kerri Miller talks with Timothy Caulfield about the pros and cons of celebrity shilling health, diet, and lifestyle advice.