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Minnesota Now with Cathy Wurzer
Emily Bright and Aleesa Kuznetsov

Marshall-based food company‘s exit signals end of era for Yelloh, formerly Schwan‘s Home Delivery

A Schwan's food delivery truck
A Schwan's Home Delivery truck, pictured in 2010. The iconic company, which delivered food to customers' homes for decades -- and was known as Yelloh in recent years -- announced Monday, Sept. 23, 2024, that it is ending operations later in the year.
Schwan Food Company via AP | 2010

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For 72 years, the iconic yellow truck delivered food to families across the country. Formerly known as Schwan’s Home Delivery until 2022, the Minnesota-based company Yelloh will end operations on Nov. 8.

The company sold a major chunk of its business and rebranded due to economic and market forces. But they still faced challenges. In the fall they closed 90 delivery centers and laid off 750 employees.

Yelloh is based in Marshall in southwestern Minnesota. Professor Gerry Toland, chair of the Agriculture, Culinology and Hospitality Management Department at Southwest Minnesota State University, joined the show to talk about the big change.

Use the audio player above to listen to the full conversation.

Subscribe to the Minnesota Now podcast on Apple Podcasts, Spotify or wherever you get your podcasts.

We attempt to make transcripts for Minnesota Now available the next business day after a broadcast. When ready they will appear here.