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Future Tense with Jon Gordon

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Jon Gordon
Jon Gordon is the host and producer of Future Tense.
MPR Photo/Tim Nelson

Internet marketers are missing a big opportunity by ignoring people over 60.

There is a large population of older Americans online, and they are very responsive to internet advertising. That's according to a recent report by Focalyst, a research and consulting firm supported by the AARP.

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Jon Gordon
Jon Gordon is the host and producer of Future Tense.
MPR Photo/Tim Nelson