Best Buy job requirement: 250 Twitter followers
Go Deeper.
Create an account or log in to save stories.
Like this?
Thanks for liking this story! We have added it to a list of your favorite stories.
After building an online buzz about a new marketing position, Best Buy Co. Inc. is reworking a job posting that sought Twitter experience and put a number on it - 250 followers.
After the initial description for the new position of senior manager of emerging media marketing was published, the world's largest consumer electronics chain watched as the Web reacted, prompting scores of tweets, re-tweets and blog posts.
After seeing the reaction, Best Buy pulled the job listing and sought suggestions for the job description online.
Among the suggestions: Require applicants to explain why they're suited for the job - in a Twitter-style format of 140 characters or less.
Best Buy plans to repost the job in several weeks.
Turn Up Your Support
MPR News helps you turn down the noise and build shared understanding. Turn up your support for this public resource and keep trusted journalism accessible to all.