");vwo_$('head').append(_vwo_sel);return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("HEAD")}}, R_940895_48_1_2_0:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var ctx=vwo_$(x),el; /*vwo_debug log("Revert","content",""); vwo_debug*/; el=vwo_$('[vwo-element-id="1742919897117"]'); el.revertContentOp().remove();})("HEAD")}}, C_940895_48_1_2_1:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x); /*vwo_debug log("editElement",".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > h2:nth-of-type(1) > span:nth-of-type(1)"); vwo_debug*/(el=vwo_$(".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > h2:nth-of-type(1) > span:nth-of-type(1)")).html("Hello! David Brancaccio here. Do you want instant access to the free online course - “Economics 101” - to understand basic economic concepts?");})(".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > h2:nth-of-type(1) > span:nth-of-type(1)")}}, R_940895_48_1_2_1:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var el,ctx=vwo_$(x); /*vwo_debug log("Revert","editElement",".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > h2:nth-of-type(1) > span:nth-of-type(1)"); vwo_debug*/(el=vwo_$(".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > h2:nth-of-type(1) > span:nth-of-type(1)")).vwoRevertHtml();})(".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > h2:nth-of-type(1) > span:nth-of-type(1)")}}, C_940895_48_1_2_2:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x); /*vwo_debug log("content","[vwo-element-id='1742482566780']"); vwo_debug*/(el=vwo_$("[vwo-element-id='1742482566780']")).replaceWith2("You'll gain real-world insights into how economics impacts your daily life with this easy-to-follow online course. This crash course is based on the acclaimed textbook Economy, Society, and Public Policy by CORE Econ, tailored to help you grasp key concepts without feeling overwhelmed.

Whether you're new to economics or just want to deepen your understanding, this course covers the basics and connects them to today’s pressing issues—from inequality to public policy decisions.

Each week, you'll receive a reading guide that distills core principles, offers actionable takeaways, and explains how they affect the current world. While the full ebook enriches the experience, the guides alone provide a comprehensive understanding of fundamental economic ideas.

You’ll find this course especially useful and unique because…"),el=vwo_$("[vwo-element-id='1742482566780']");})("[vwo-element-id='1742482566780']")}}, R_940895_48_1_2_2:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var el,ctx=vwo_$(x); /*vwo_debug log("Revert","content","[vwo-element-id='1742482566780']"); vwo_debug*/(el=vwo_$("[vwo-element-id='1742482566780']")).revertContentOp(),el=vwo_$("[vwo-element-id='1742482566780']");})("[vwo-element-id='1742482566780']")}}, C_940895_48_1_2_3:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x); /*vwo_debug log("content",".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1)"); vwo_debug*/(el=vwo_$(".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1)")).replaceWith2("
You'll gain real-world insights into how economics impacts your daily life with this easy-to-follow online course. This crash course is based on the acclaimed textbook Economy, Society, and Public Policy by CORE Econ, tailored to help you grasp key concepts without feeling overwhelmed.

Whether you're new to economics or just want to deepen your understanding, this course covers the basics and connects them to today’s pressing issues—from inequality to public policy decisions.

Each week, you'll receive a reading guide that distills core principles, offers actionable takeaways, and explains how they affect the current world. While the full ebook enriches the experience, the guides alone provide a comprehensive understanding of fundamental economic ideas.

You’ll find this course especially useful and unique because… Are you ready to build a foundation in economics that empowers you to think critically about the world around you?

Get instant access today and keep an eye on your inbox for a confirmation email and your first lesson.  
"),el=vwo_$(".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1)");})(".stylingblock-content-margin-cell > table:nth-of-type(1) > tbody:nth-of-type(1) > tr:nth-of-type(1) > td:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1)")}}, C_940895_64_1_2_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x); /*vwo_debug log("content","#tfa_134-L > b:nth-of-type(1)"); vwo_debug*/el=vwo_$("#tfa_134-L > b:nth-of-type(1)"),vwo_$("#tfa_134-L > b:nth-of-type(1)").each((function(){this.__vwoControlOuterHTML=this.__vwoControlOuterHTML||this.outerHTML,vwo_$(this).vwoAttr("class",""),!vwo_$(this).find('[vwo-op-1742933835357-1=""]').length&&vwo_$(this).append('(Optional)'),vwo_$(this).nonEmptyContents().eq(0).replaceWith2(document.createTextNode("In your own words, why would an Marketplace listener choose to become an donor? "))})),el=vwo_$("#tfa_134-L > b:nth-of-type(1)");})("#tfa_134-L > b:nth-of-type(1)")}}, R_940895_64_1_2_0:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var el,ctx=vwo_$(x); /*vwo_debug log("Revert","content","#tfa_134-L > b:nth-of-type(1)"); vwo_debug*/(el=vwo_$("#tfa_134-L > b:nth-of-type(1)")).revertContentOp(),el=vwo_$("#tfa_134-L > b:nth-of-type(1)");})("#tfa_134-L > b:nth-of-type(1)")}}, C_940895_66_1_2_0:{ fn:function(log,nonce=''){return (function(x) { try{ var _vwo_sel = vwo_$("`); !vwo_$("head").find('#1738257835657').length && vwo_$('head').append(_vwo_sel);}catch(e) {console.error(e)} try{}catch(e) {console.error(e)} try{const DEAR_READER_HEADING_HTML="

Dear reader,

",DEAR_READER_BODY_HTML="\n

Political debates with family or friends can get heated. But what if there was a way to handle them better?

\n

You can learn how to have civil political conversations with our new e-book!

\n

Download our free e-book, Talking Sense: Have Hard Political Conversations, Better, and learn how to talk without the tension.

\n",DEAR_READER_CTA_TEXT="Get your free ebook »",DEAR_READER_CTA_LINK="https://cloud.connect.mpr.org/mprnews-cfw03-01-talking-sense?utm_campaign=cfw_talkingsense&utm_term=dearreader_co";!function(){const e=async function(r,t=100,n=1e4){t=Number.isInteger(t)&&t>0&&t<=100?t:parseInt(t);let a="Array";if("NaN"==t)return console.error("Invalid refresh interval:",t);Array.isArray(r)||"string"!=typeof r||(a="string",r=[r]);let o=e=>document.querySelector(e),i=e=>e.every(e=>!!o(e));return new Promise((l,s)=>{let c=(e,r=null)=>(r&&clearInterval(r),l("Array"==a||e.length>1?e.map(e=>o(e)):o(e[0]))),d=a=>{console.error(`${a.name}: ${a.message}`);return s(a,()=>e(r,t=100,n=1e4))};try{if(i(r))return c(r);let e=setInterval(()=>{if(i(r))return c(r,e)},1e3/t);setTimeout(()=>{try{if(!i(r)){clearInterval(e);let r=Error(`Failed to find matching elements within ${n}ms`);throw r.name="Timed Out",r}}catch(e){return d(e)}},n)}catch(e){return d(e)}})};e("article").then(e=>{e.insertAdjacentHTML("beforeend",`
\n
\n

Dear reader,

\n ${DEAR_READER_BODY_HTML}\n \n \n \n
\n
`)})}();}catch(e) {console.error(e)} return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("head")}}, R_940895_66_1_2_0:{ fn:function(log,nonce=''){return (function(x) { try{ var ctx=vwo_$(x),el; /*vwo_debug log("Revert","content",""); vwo_debug*/; el=vwo_$('[vwo-element-id="1738257835657"]'); el.revertContentOp().remove(); } catch(e) {console.error(e)} try{ var el,ctx=vwo_$(x); /*vwo_debug log("Revert","addElement","body"); vwo_debug*/(el=vwo_$('[vwo-element-id="1738257835659"]')).remove(); } catch(e) {console.error(e)} return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("head")}}, GL_940895_66_pre:{ fn:function(VWO_CURRENT_CAMPAIGN, VWO_CURRENT_VARIATION,nonce = ""){try{!function(){try{var e=function(e){return Object.keys(e).find((function(e){return e.startsWith("__reactInternalInstance$")||e.startsWith("__reactFiber$")}))},n=function(e,n){if(e&&n)return e[n]},t=function(e,n,t){var i=(i=e.nodeName)&&i.toLowerCase();n.stateNode=e,n.child=null,n.tag=e.nodeType===Node.ELEMENT_NODE?5:6,n.type&&(n.type=n.elementType="vwo-"+i),n.alternate&&(n.alternate.stateNode=e),e[t]=n},i=function(e,n){var t=Date.now();!function i(){var l=Object.keys(n).find((function(e){return e.startsWith("__reactProps$")}))||"",r=Date.now();if(l&&n[l])switch(e.name){case"href":n[l].href=e.value;break;case"onClick":n[l].onClick&&delete n[l].onClick;break;case"onChange":n[l].onChange&&n[l].onChange({target:n})}l||3e3=1037725){return window.VWO&&window.VWO.get("visitor.id")}else{return window.VWO._&&window.VWO._.cookies&&window.VWO._.cookies.get("_vwo_uuid")}};var pollInterval=100;var timeout=6e4;return function(){var accountIntegrationSettings={};var _interval=null;function waitForAnalyticsVariables(){try{accountIntegrationSettings=argument.valuesGetter();accountIntegrationSettings.visitorUuid=getVisitorUuid()}catch(error){accountIntegrationSettings=undefined}if(accountIntegrationSettings&&argument.verifyData(accountIntegrationSettings)){argument.valuesSetter(accountIntegrationSettings);return 1}return 0}var currentTime=0;_interval=setInterval((function(){currentTime=currentTime||performance.now();var result=waitForAnalyticsVariables();if(result||performance.now()-currentTime>=timeout){clearInterval(_interval)}}),pollInterval)}}; var pushBasedCommonWrapper=function(argument){var firedCamp={};if(!argument){argument={integrationName:"",getExperimentList:function(){},accountSettings:function(){},pushData:function(){}}}return function(){window.VWO=window.VWO||[];const getVisitorUuid=function(){if(window._vwo_acc_id>=1037725){return window.VWO&&window.VWO.get("visitor.id")}else{return window.VWO._&&window.VWO._.cookies&&window.VWO._.cookies.get("_vwo_uuid")}};var sendDebugLogsOld=function(expId,variationId,errorType,user_type,data){try{var errorPayload={f:argument["integrationName"]||"",a:window._vwo_acc_id,url:window.location.href,exp:expId,v:variationId,vwo_uuid:getVisitorUuid(),user_type:user_type};if(errorType=="initIntegrationCallback"){errorPayload["log_type"]="initIntegrationCallback";errorPayload["data"]=JSON.stringify(data||"")}else if(errorType=="timeout"){errorPayload["timeout"]=true}if(window.VWO._.customError){window.VWO._.customError({msg:"integration debug",url:window.location.href,lineno:"",colno:"",source:JSON.stringify(errorPayload)})}}catch(e){window.VWO._.customError&&window.VWO._.customError({msg:"integration debug failed",url:"",lineno:"",colno:"",source:""})}};var sendDebugLogs=function(expId,variationId,errorType,user_type){var eventName="vwo_debugLogs";var eventPayload={};try{eventPayload={intName:argument["integrationName"]||"",varId:variationId,expId:expId,type:errorType,vwo_uuid:getVisitorUuid(),user_type:user_type};if(window.VWO._.event){window.VWO._.event(eventName,eventPayload,{enableLogs:1})}}catch(e){eventPayload={msg:"integration event log failed",url:window.location.href};window.VWO._.event&&window.VWO._.event(eventName,eventPayload)}};const callbackFn=function(data){if(!data)return;var expId=data[1],variationId=data[2],repeated=data[0],singleCall=0,debug=0;var experimentList=argument.getExperimentList();var integrationName=argument["integrationName"]||"vwo";if(typeof argument.accountSettings==="function"){var accountSettings=argument.accountSettings();if(accountSettings){singleCall=accountSettings["singleCall"];debug=accountSettings["debug"]}}if(debug){sendDebugLogs(expId,variationId,"intCallTriggered",repeated)}if(singleCall&&(repeated==="vS"||repeated==="vSS")||firedCamp[expId]){return}window.expList=window.expList||{};var expList=window.expList[integrationName]=window.expList[integrationName]||[];if(expId&&variationId&&["VISUAL_AB","VISUAL","SPLIT_URL"].indexOf(_vwo_exp[expId].type)>-1){if(experimentList.indexOf(+expId)!==-1){firedCamp[expId]=variationId;var visitorUuid=getVisitorUuid();var pollInterval=100;var currentTime=0;var timeout=6e4;var user_type=_vwo_exp[expId].exec?"vwo-retry":"vwo-new";var interval=setInterval((function(){if(expList.indexOf(expId)!==-1){clearInterval(interval);return}currentTime=currentTime||performance.now();var toClearInterval=argument.pushData(expId,variationId,visitorUuid);if(debug&&toClearInterval){sendDebugLogsOld(expId,variationId,"",user_type);sendDebugLogs(expId,variationId,"intDataPushed",user_type)}var isTimeout=performance.now()-currentTime>=timeout;if(isTimeout&&debug){sendDebugLogsOld(expId,variationId,"timeout",user_type);sendDebugLogs(expId,variationId,"intTimeout",user_type)}if(toClearInterval||isTimeout){clearInterval(interval)}if(toClearInterval){window.expList[integrationName].push(expId)}}),pollInterval||100)}}};window.VWO.push(["onVariationApplied",callbackFn]);window.VWO.push(["onVariationShownSent",callbackFn])}}; var surveyDataCommonWrapper=function(argument){if(!argument){argument={getCampaignList:function(){return[]},surveyStatusChange:function(){},answerSubmitted:function(){}}}return function(){window.VWO=window.VWO||[];function getValuesFromAnswers(answers){var values=[];for(var i=0;i=timeout;if(toClearInterval||isTimeout){clearInterval(interval)}}),pollInterval)}}window.VWO.push(["onSurveyShown",function(data){commonSurveyCallback(data,argument.surveyStatusChange,"surveyShown")}]);window.VWO.push(["onSurveyCompleted",function(data){commonSurveyCallback(data,argument.surveyStatusChange,"surveyCompleted")}]);window.VWO.push(["onSurveyAnswerSubmitted",function(data){commonSurveyCallback(data,argument.answerSubmitted,"surveySubmitted")}])}}; (function(){var VWOOmniTemp={};window.VWOOmni=window.VWOOmni||{};for(var key in VWOOmniTemp)Object.prototype.hasOwnProperty.call(VWOOmniTemp,key)&&(window.VWOOmni[key]=VWOOmniTemp[key]);;})();(function(){window.VWO=window.VWO||[];var pollInterval=100;var _vis_data={};var intervalObj={};var analyticsTimerObj={};var experimentListObj={};window.VWO.push(["onVariationApplied",function(data){if(!data){return}var expId=data[1],variationId=data[2];if(expId&&variationId&&["VISUAL_AB","VISUAL","SPLIT_URL"].indexOf(window._vwo_exp[expId].type)>-1){}}])})();; ;var vD=VWO.data||{};VWO.data={content:{"fns":{"list":{"vn":1,"args":{"1":{}}}}},as:"r4.visualwebsiteoptimizer.com",dacdnUrl:"https://dev.visualwebsiteoptimizer.com",accountJSInfo:{"ts":1744384702,"noSS":false,"pc":{"a":0,"t":0},"rp":30}};for(var k in vD){VWO.data[k]=vD[k]};;var gcpfb=function(a,loadFunc,status,err,success){function vwoErr() {_vwo_err({message:"Google_Cdn failing for " + a + ". Trying Fallback..",code:"cloudcdnerr",status:status});} if(a.indexOf("/cdn/")!==-1){loadFunc(a.replace("cdn/",""),err,success); vwoErr(); return true;} else if(a.indexOf("/dcdn/")!==-1&&a.indexOf("evad.js") !== -1){loadFunc(a.replace("dcdn/",""),err,success); vwoErr(); return true;}};window.VWO=window.VWO || [];window.VWO._= window.VWO._ || {};window.VWO._.gcpfb=gcpfb;;var d={cookie:document.cookie,URL:document.URL,referrer:document.referrer};var w={VWO:{_:{}},location:{href:window.location.href,search:window.location.search},_vwoCc:window._vwoCc};;window._vwo_cdn="https://dev.visualwebsiteoptimizer.com/cdn/";window._vwo_apm_debug_cdn="https://dev.visualwebsiteoptimizer.com/cdn/";window.VWO._.useCdn=true;window.vwo_eT="br";window._VWO=window._VWO||{};window._VWO.fSeg={};window._VWO.dcdnUrl="/dcdn/settings.js";window.VWO.sTs=1744374589;window._VWO._vis_nc_lib=window._vwo_cdn+"edrv/nc-22652eff7f31b5ce957ea182f3b00d90br.js";var loadWorker=function(url){_vwo_code.load(url, { dSC: true, onloadCb: function(xhr,a){window._vwo_wt_l=true;if(xhr.status===200 ||xhr.status===304){var code="var window="+JSON.stringify(w)+",document="+JSON.stringify(d)+";window.document=document;"+xhr.responseText;var blob=new Blob([code||"throw new Error('code not found!');"],{type:"application/javascript"}),url=URL.createObjectURL(blob);window.mainThread={webWorker:new Worker(url)};window.vwoChannelFW=new MessageChannel();window.vwoChannelToW=new MessageChannel();window.mainThread.webWorker.postMessage({vwoChannelToW:vwoChannelToW.port1,vwoChannelFW:vwoChannelFW.port2},[vwoChannelToW.port1, vwoChannelFW.port2]);if(!window._vwo_mt_f)return window._vwo_wt_f=true;_vwo_code.addScript({text:window._vwo_mt_f});delete window._vwo_mt_f}else{if(gcpfb(a,loadWorker,xhr.status)){return;}_vwo_code.finish("&e=loading_failure:"+a)}}, onerrorCb: function(a){if(gcpfb(a,loadWorker)){return;}window._vwo_wt_l=true;_vwo_code.finish("&e=loading_failure:"+a);}})};loadWorker("https://dev.visualwebsiteoptimizer.com/cdn/edrv/worker-b31b97f8c2fb7582cde37c6681f5aeadbr.js");;var _vis_opt_file;var _vis_opt_lib;if(window.VWO._.allSettings.dataStore.previewExtraSettings!=undefined&&window.VWO._.allSettings.dataStore.previewExtraSettings.isSurveyPreviewMode){var surveyHash=window.VWO._.allSettings.dataStore.plugins.LIBINFO.SURVEY_DEBUG_EVENTS.HASH;var param1="evad.js?va=";var param2="&d=debugger_new";var param3="&sp=1&a=940895&sh="+surveyHash;_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?param1+"vanj"+param2:param1+"va_gq"+param2:param1+"edrv/va_gq-3c5e403756405f46fc0d721428dbc45cbr.js"+param2;_vis_opt_file=_vis_opt_file+param3;_vis_opt_lib="https://dev.visualwebsiteoptimizer.com/dcdn/"+_vis_opt_file}else if(window.VWO._.allSettings.dataStore.mode!=undefined&&window.VWO._.allSettings.dataStore.mode=="PREVIEW"){ var path1 = 'edrv/pd_'; var path2 = window.VWO._.allSettings.dataStore.plugins.LIBINFO.EVAD.HASH + ".js"; ;_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?path1+"vanj"+path2:path1+"va_gq"+path2:path1+"edrv/va_gq-3c5e403756405f46fc0d721428dbc45cbr.js"+path2;_vis_opt_lib="https://dev.visualwebsiteoptimizer.com/cdn/"+_vis_opt_file}else{_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?"edrv/vanj-944ef786aed805499ec94f3cef25ed99br.js":"edrv/va_gq-3c5e403756405f46fc0d721428dbc45cbr.js":"edrv/va_gq-3c5e403756405f46fc0d721428dbc45cbr.js"}window._vwo_library_timer=setTimeout((function(){vwoCode.removeLoaderAndOverlay&&vwoCode.removeLoaderAndOverlay();vwoCode.finish()}),vwoCode.library_tolerance&&typeof vwoCode.library_tolerance()!=="undefined"?vwoCode.library_tolerance():2500),_vis_opt_lib=typeof _vis_opt_lib=="undefined"?window._vwo_cdn+_vis_opt_file:_vis_opt_lib;var loadLib=function(url){_vwo_code.load(url, { dSC: true, onloadCb:function(xhr,a){window._vwo_mt_l=true;if(xhr.status===200 || xhr.status===304){if(!window._vwo_wt_f)return window._vwo_mt_f=xhr.responseText;_vwo_code.addScript({text:xhr.responseText});delete window._vwo_wt_f;}else{if(gcpfb(a,loadLib,xhr.status)){return;}_vwo_code.finish("&e=loading_failure:"+a);}}, onerrorCb: function(a){if(gcpfb(a,loadLib)){return;}window._vwo_mt_l=true;_vwo_code.finish("&e=loading_failure:"+a);}})};loadLib(_vis_opt_lib);VWO.load_co=function(u,opts){return window._vwo_code.load(u,opts);};;;}}catch(e){_vwo_code.finish();_vwo_code.removeLoaderAndOverlay&&_vwo_code.removeLoaderAndOverlay();_vwo_err(e);window.VWO.caE=1}})();
Stay Curious. Stay Connected.
MailNewsletters♡Donate Now
Sign up
*Password must be at least 8 characters and contain one uppercase letter, one lowercase letter, one number and one symbol.
Already have an account?
By submitting, you consent that you are at least 18 years of age and to receive information about MPR's or APMG entities' programs and offerings. The personally identifying information you provide will not be sold, shared, or used for purposes other than to communicate with you about MPR, APMG entities, and its sponsors. You may opt-out at any time clicking the unsubscribe link at the bottom of any email communication. View our Privacy Policy.
Sign in to your profile
Forgot Password?
New to MPR News?
Welcome back
to news
for you
Reset Password

Enter the username on file and we'll send you a code to reset your password.

Still require assistance or not sure what your User Name is?
Welcome back
to news
for you
Email Verification

A verification code has been emailed to

Still awaiting the code?

Banner Black Friday: Sales up 7 percent over 2010

Go Deeper.

Create an account or log in to save stories.

Log inCreate a free Account

Like this?

Thanks for liking this story! We have added it to a list of your favorite stories.

Show me!

By DEE-ANN DURBIN, The Associated Press

The holiday shopping season got off to a strong start on Black Friday, with retail sales up 7 percent over last year, according to one survey. Now stores just have to keep buyers coming back without the promise of door-buster savings.

Buyers spent $11.4 billion at retail stores and malls, up nearly $1 billion from last year, according to a report released Saturday by ShopperTrak. It was the largest amount ever spent on the day that marks the beginning of the holiday shopping season, and the biggest year-over-year increase since 2007. Chicago-based ShopperTrak gathers data from 25,000 outlets across the U.S., including individual stores and shopping centers.

Online shopping was strong as well, with a 24.3 percent increase in online spending on Black Friday, according to IBM, which tracks sales at 500 online retailers.

Bill Martin, who founded ShopperTrak, said he was surprised by the strong showing. He had expected the weak economy to dent consumer confidence and keep more shoppers out of the stores, or at least from spending much. Instead, he said, consumers responded to a blanket of promotions, from 60-percent off deals to door-buster savings on electronics.

"I'm pleased to see it. You can't have a great season without having a good Black Friday," Martin told The Associated Press in an interview.

Still, he suspects things will quiet down this weekend, as promotions end and the buying frenzy subsides. ShopperTrak is expecting holiday sales to be up 3.3 percent overall through Christmas.

There were few shoppers at Pioneer Place Mall in Portland, Ore., on Saturday.

"This is great, I'm glad I waited," said MaryJane Danan, who drove two hours from Corvallis, Ore., to go shopping with her teenage daughters. She stayed home on Black Friday because she thought the crowds would be huge. But she was surprised by how few people were out Saturday.

___ AP Business Writer Sarah Skidmore contributed from Portland, Ore. (Copyright 2011 by The Associated Press. All Rights Reserved.)