Selling bikes and gender stereotypes
Go Deeper.
Create an account or log in to save stories.
Like this?
Thanks for liking this story! We have added it to a list of your favorite stories.
There appears to be no significant difference between the two bicycles in this Fleet Farm ad, spotted by colleague Sara Meyer in a local paper.
The one for a boy is called an "aggressor," and the one for a girl is called an "angel."
An "aggressor" bike is generally a sturdy mountain bike. Presumably, an angel bike is less sturdy, less able to take what the world can throw at it.
In other news: have you met Lea Davison yet?
Turn Up Your Support
MPR News helps you turn down the noise and build shared understanding. Turn up your support for this public resource and keep trusted journalism accessible to all.