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Kerri Miller
St. Paul, Minn.

Remembering Aveda founder Horst Rechelbacher

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A private memorial is planned for Horst Rechelbacher who died Saturday at the age 72. A native of Austria, Rechelbacher opened a hair salon in Minneapolis in 1965. In 1978, he founded the Aveda Corporation which became highly successfully selling organic beauty products. It was sold to Estee Lauder for $300 million.

Rechelbacher also started the Aveda Institute to train hair stylists. In 2008, he wrote a book about his life and business philosophy and talked to MPR News' Kerri Miller about it.