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Phil Picardi
St. Paul, Minn.

Adrian Peterson's situation could affect stadium naming rights

An artist rendering of the new Vikings stadium
An artist rendering of the new Vikings stadium.
Courtesy photo

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It has been tough week for the Minnesota Vikings brand. First, their star running back Adrian Peterson was indicted on child abuse charges. Then after widespread criticism, team officials were forced to reverse their decision to let him play this Sunday.

• Vikings owners admit 'mistake,' bar Peterson from team
 • Two more NFL players benched over domestic violence
 • What's on the road ahead for the Vikings, Peterson?

One group likely paying close attention to the news --- corporations interested in putting their name on the new Vikings stadium in downtown Minneapolis. The Vikings are looking to sell naming rights for the stadium for tens of millions of dollars.

MPR's Phil Picardi spoke with Jim Grinstead, the publisher of Revenues from Sports Venues, a trade journal that covers stadium deals, about the naming rights.