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MN55: The state's next big apple

The University of Minnesota developed MN55 apple
In this Oct. 22, 2014 photo, Pine Tree Orchard manager JP Jacobson holds the University of Minnesota developed MN55 apple in White Bear Lake, Minn. The new fruit is a cross between the Honeycrisp and the MonArk, according to apple researcher Jim Luby, director of the University of Minnesota's fruit crops breeding project. (AP Photo/The Minnesota Daily, Amanda Snyder)
Amanda Snyder/AP

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Minnesota is home to around 150 apple growers, producing millions of apples each year. It's big business here, so when a new apple is unveiled, it's a big deal.

The MN55 is being billed as the "new Honeycrisp," but what does that mean? How are characteristics given priority? What sells? After the SweeTango controversy, how does licensing work?