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Associated Press
Grand Forks, N.D.

University of North Dakota unveils Fighting Hawks logo

UND unveils Fighting Hawks logo
The University of North Dakota's new Fighting Hawks logo, unveiled Wednesday.
University of North Dakota via Twitter

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The University of North Dakota has unveiled its Fighting Hawks logo.

It depicts a white hawk head with black shading and a black eye, atop the letters "ND" in green. UND also unveiled a "North Dakota Fighting Hawks" wordmark, or descriptive name, to enhance the new graphic identity.

The Grand Forks school retired its controversial Fighting Sioux nickname nearly four years ago after the NCAA deemed it to be hostile and abusive.

The Fighting Hawks nickname was selected in a vote of alumni, students and staff. It beat out Roughriders, Nodaks, Sundogs and North Stars, and has been in use since late last year.

New York-based SME Branding worked for several months to design a logo to accompany the new moniker. Interim UND President Ed Schafer made the final decision.