What's to become of the great American road trip?

The latest edition of Chris Farrell's "Conversations on the Creative Economy" series might get you thinking about taking a good old-fashioned American road trip this summer.

Farrell's guest is Winnebago president and CEO Michael Happe. How have changing demographics and lifestyle choices affected American vacations?

The American road trip is legendary for creating memories of discovery, adventure and family time together. Winnebago has become practically synonymous with long journeys in the American countryside with its well-known RVs.

Like many established brands, Winnebago confronts the challenge of adjusting to changing demographics and lifestyle choices.

In this edition of "Conversation on the Creative Economy," we'll learn more about strategies and opportunities for spurring revenue and profit growth at the six-decade old company under the leadership of Michael Happe, president and chief executive officer since 2016.

Recorded March 21, 2018 at Food Building in Northeast Minneapolis.

Chris Farrell is economics commentator for Minnesota Public Radio and APM's Marketplace.

To listen to their conversation, click the audio player above.

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