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Business and Economic News
Tadeo Ruiz Sandoval

From 'Grinchmas' to chestnut roasts, these rural towns make the holidays central to their economy

courthouse christmas
A county courthouse, lit up, shines brightly in Minden, Neb., in December. The yearly tradition has given Minden the title of "The Christmas City" and is one of the reasons visitors flock to the small town each holiday season.
Courtesy of the City of Minden

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Winter holiday festivals have become a regular way to grow revenue for America’s smallest towns. And with more people shopping online, those events are key to pulling people away from their screens and into stores.