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Minnesota Now with Nina Moini
Nina Moini and Ellen Finn

Local TikToker says she would lose majority of her business if app was banned

TikTok screenshot of The Formidable Genealogist
A New Brighton woman is behind the account The Formidable Genealogist on TikTok. She says a ban on the app would mean she would lose a majority of her business.
Courtesy TikTok

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Many small business owners in Minnesota are concerned about what a TikTok ban could mean for their livelihoods. The social media app is currently fighting a ban that was upheld by a federal court Friday.

Around 70,000 businesses in Minnesota use TikTok for promotional purposes. And a third of the small businesses in the state say that using TikTok is at the crux of their business structure, according to an Oxford Economics Study released in March.

One of those small business owners is Jen Shaffer. She runs a genealogy business from her home in New Brighton called The Formidable Genealogist. Shaffer relies exclusively on connecting to clients using TikTok. She joined the program to talk about what a ban would mean for her business.

Use the audio player above to listen to the full conversation.

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We attempt to make transcripts for Minnesota Now available the next business day after a broadcast. When ready they will appear here.