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Ground Level Blog

A marketer’s view of Baldwin

The marketing firm Claritas theorizes that the communities in which people live dramatically affect their purchasing habits and has developed a series of categories they call segments to define different demographic groups. Their website allows you to look up any zip code in the U.S. and find the set of consumers that live there.

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Getting youth involved

When looking for volunteers for community development projects, it’s important not to overlook youth residents. Engaging in projects helps them learn new skills, while creating a better community for them to live in.

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Headwall hearings arouse core issue

Headwall hearings brought to the surface an identity crisis is at the core of Baldwin Township — a desire to have better planning, but a large group of residents who are appalled by too much government involvement.

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