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St. Paul, Minn.

Microtargeting in Minnesota

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We're closing in on Election Day, and with several tight races in the state, candidates are looking for every vote they can get. This year, a new voter turnout system is helping Democrats and Republicans find eligible voters -- one by one. It's called microtargeting, and it's the next revolution for political campaigns.

Cathy Wurzer talked with Josh Syrjamaki, the state director for the progressive voter mobilization group, America Votes, and Mark Drake from the Republican Party of Minnesota about what microtargeting is going to mean for the upcoming election.